About ASG
Founded by AI engineers, HR professionals, and SaaS entrepreneurs who set out to fix a broken hiring system — for job seekers, recruiters, and trainers all at once.
Our mission: bridge the gap between automation and human coaching — so every candidate is more competitive, every hire is higher quality, and every trainer can scale their impact.
Bridge the gap between automation and human coaching — making the job search smarter, faster, and fairer for everyone.
The Hiring System Is Broken
We identified five structural failures that ASG was built to fix from the ground up.
of resumes are rejected by Applicant Tracking Systems before a human ever reads them.
per week are wasted by job seekers manually copying and pasting applications across dozens of portals.
by recruiters reviewing candidates who were never a real fit — while top talent slips through.
for career coaches and trainers to manage cohorts, track outcomes, and monetise their expertise at scale.
tools force job seekers to juggle 5–10 different platforms just to complete one job application cycle.
Five Core Pillars
ASG is not a point solution. It is a complete platform built on five integrated capabilities.
AI-First Resume Intelligence
ASG builds, scores, and optimises resumes in real time — with the Why Engine explaining exactly what to fix and why.
Ethical Automation
Consent-based auto-apply with full audit logs. Every action taken on your behalf is transparent, reversible, and GDPR-aligned.
Bias-Aware AI Interviewing
Voice + NLP mock interviews built to be accent-robust, bias-minimising, and explainable — delivering coaching-quality feedback.
Trainer-as-a-Service (TaaS)
A complete SaaS portal for career coaches to manage students, run live sessions, track cohort outcomes, and generate recurring revenue.
Career Ops Automation
JD-to-Nano-Lesson™ generation, follow-up automation, and pipeline tracking that turns job searching into a managed, measurable operation.
A Massive, Underserved Market
Three converging markets — all in the early stages of AI disruption — create an extraordinary growth runway.
Real Results, Before Public Launch
Our beta community is already proving the product works — at scale, with measurable outcomes.
Five Acquisition Channels
Our GTM strategy is built on distribution partnerships and content-led funnels that scale without linear cost.
LinkedIn Coaches, Universities & Staffing Agencies
Partner with existing networks of career professionals who already have the student/candidate audiences we serve.
YouTube & TikTok — Free Trial Funnels
Content-led acquisition through short-form video demonstrating live resume scoring, auto-apply demos, and mock interview comparisons.
White-Label Licensing
Offer ASG as a branded product to staffing firms, coding bootcamps, and universities who want AI career tools under their own name.
SEO & Content Marketing
Dominate high-intent search terms like 'ATS resume checker', 'AI mock interview', and 'auto job apply' to drive organic growth at scale.
Trainer Affiliate Programme
Career coaches earn a commission for every student they refer — creating a self-sustaining viral loop of trainer-driven growth.
Our Team
A cross-functional team of AI engineers, HR professionals, and SaaS growth specialists — united by a shared mission.
Head of AI
NLP, Bias Detection & Interview Intelligence
Leading the development of our Why Engine, voice NLP pipeline, and bias-minimising interview scoring models.
Head of Product
Platform Architecture & User Experience
Owns the end-to-end product roadmap from the Freemium onboarding flow to Enterprise ATS integrations.
Head of Growth
GTM Strategy & Trainer Ecosystem
Driving user acquisition through partnership channels, affiliate programmes, and content-led marketing funnels.
Full team profiles coming soon. Interested in joining? Get in touch
Ready to experience ASG?
Join 3,000+ beta users who are already hiring smarter and getting hired faster.